Paul MabrayThe Product Market Fit TrapAssuming that you will be a successful company when you achieve PMF can lead to disaster.Jul 23Jul 23
Paul MabrayTechnical Debt & Total Cost of Ownership (TCO) for Regular BusinessI’ve been meeting with a lot of wineries lately. Talking about their businesses, their digital initiatives, and more. What’s become evident…Apr 28Apr 28
Paul MabrayA Tale of Two Writing PlatformsYou may notice that I am writing in two places: here and on Substack. If you follow me on both, THANK YOU. I’ve chosen to split my time…Apr 11Apr 11
Paul MabrayDigital Transformation — Step 0The first step for digital transformation starts with “priming the pump.” To ensure you have the best way to ensure people from so many…Apr 111Apr 111
Paul MabrayEntering My Feral Writing EraIt’s so good to be writing again. Thank you to all who have been patient with the absence of articles. It’s been a bit of a crazy two years…Mar 1Mar 1
Paul MabrayClubhouse, The New Hustle, and Less is MoreAnother new social platform is taking the industry by storm: Clubhouse. But a wine-tech leader, I’m reticent to promote it.Feb 22, 20212Feb 22, 20212
Paul MabrayThe 2021 DTC Vendor FlywheelIn 2020 was filled with unbelievable challenges, here’s how winery DTC vendors rose to the occasionJan 27, 20217Jan 27, 20217
Paul MabraySauvignon Blanc Time MachineSauvignon Blanc Day 2020 was not about the wine. Rather it was about a community, connecting w/ during a time of anxiety and grief.May 6, 20201May 6, 20201
Paul MabrayIt’s Take-Off Time — How to Choose A Winery E-Commerce VendorRushing to sell wine online? Here’s primer on for wineries how to choose an industry specific vendor from the plethora of choices.Mar 27, 20202Mar 27, 20202