2020 Winery DTC Vendor Flywheel

Justin Noland from Wente
Kellie Burke from Trinchero Family Estates
Take a look at their annual update to learn more
  1. Only live vendors that have actual customers are included.
  2. We’ve started to add non-wine specific vendors if they are in common use with 10 or more wineries.
  3. We include international vendors if they serve the US winery market.
  4. This year we’ve collapsed, expanded and added categories but the entire vendor list moved from 94 to 114.
  5. Just five vendors live in more than one category (WineDirect in Fulfillment and Full Stack Commerce, Quickbooks in Accounting and On-Premise POS, AMS Accounting and Full Stack Commerce, Commerce7 in Full Stack Commerce and Reservations, and VingDirect in Strategy and Coaching).
  6. There are a whopping 19 vendors in the DTC Full Stack (E-comm, WC, POS) category. Overall this category and the entire DTC Commerce arena (On-Premise POS, E-comm & Club, Full Stack solutions) has stayed steady at 28 vendors. There seems to be no signs for vendor consolidation.
  7. We’re seeing growth in the DTC Services arena but it is still lean for the industry’s need for expert execution of services. This dearth of vendors poses a real problem for the industry.



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Paul Mabray

Paul Mabray

Wine Revolutionary. Digital, CRM, CX, Start-ups, Social Media, Hospitality (especially wine) are my jam.