I don’t write about wine. Not in the traditional sense. I write about the business of wine. My observations. The evolution of the market and the shortcomings of the system. It’s not that I don’t enjoy wine. I do. And it’s not that I don’t appreciate the nuances and beauty…

Through my lengthy, rewarding, and challenging wine career, I’ve not only seen some of the hardest trials of my life, I’ve been tasked with them, too.

When I sat down to write a recent article for The Buyer, I began considering these challenges, reliving all of them in their own…

Paul Mabray

Wine Revolutionary. Digital, CRM, CX, Start-ups, Social Media, Hospitality (especially wine) are my jam.

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