Paul Mabray – Medium

Paul Mabray

The Wine Industry Needs a Jeffrey Dean Morgan Character

We need more operational wine experts to call balls and strikes.

Jan 22

The Wine Industry Needs a Jeffrey Dean Morgan Character

Jan 22

Digital Transformation — Step 1

Know thyself — Take Inventory

Jul 29, 2024

Digital Transformation — Step 1

Jul 29, 2024

The Product Market Fit Trap

Assuming that you will be a successful company when you achieve PMF can lead to disaster.

Jul 23, 2024

The Product Market Fit Trap

Jul 23, 2024

Technical Debt & Total Cost of Ownership (TCO) for Regular Business

I’ve been meeting with a lot of wineries lately. Talking about their businesses, their digital initiatives, and more. What’s become evident…

Apr 28, 2024

Technical Debt & Total Cost of Ownership (TCO) for Regular Business

Apr 28, 2024

A Tale of Two Writing Platforms

You may notice that I am writing in two places: here and on Substack. If you follow me on both, THANK YOU. I’ve chosen to split my time…

Apr 11, 2024

A Tale of Two Writing Platforms

Apr 11, 2024

Digital Transformation — Step 0

The first step for digital transformation starts with “priming the pump.” To ensure you have the best way to ensure people from so many…

Apr 11, 2024

Digital Transformation — Step 0

Apr 11, 2024

Entering My Feral Writing Era

It’s so good to be writing again. Thank you to all who have been patient with the absence of articles. It’s been a bit of a crazy two years…

Mar 1, 2024

Entering My Feral Writing Era

Mar 1, 2024

Clubhouse, The New Hustle, and Less is More

Another new social platform is taking the industry by storm: Clubhouse. But a wine-tech leader, I’m reticent to promote it.

Feb 22, 2021

Clubhouse, The New Hustle, and Less is More

Feb 22, 2021

The 2021 DTC Vendor Flywheel

In 2020 was filled with unbelievable challenges, here’s how winery DTC vendors rose to the occasion

Jan 27, 2021

The 2021 DTC Vendor Flywheel

Jan 27, 2021

Sauvignon Blanc Time Machine

Sauvignon Blanc Day 2020 was not about the wine. Rather it was about a community, connecting w/ during a time of anxiety and grief.

May 6, 2020

Tesseract from the Interstellar Movie

May 6, 2020

Paul Mabray

Paul Mabray

Firestarter. CEO of Pour Now. I also create content about the intersection of wine and tech at https://transformingwine.substack.com/

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