A Tale of Two Writing Platforms

Paul Mabray
1 min readApr 11, 2024

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You may notice that I am writing in two places: here and on Substack. If you follow me on both, THANK YOU. I’ve chosen to split my time, energy, and thoughts between Medium and Substack because the content between the two platforms has distinctly different objectives. Transforming Wine will only have articles about the intersection of wine and tech. Deep dive profiles into companies and people. The challenges and opportunities where those two things collide. And commentary on new technologies and how they will impact wine.

Here, on Medium, it will be a smattering of Digital Transformation (hopefully always instructional), startup lessons, tactical guides to help wineries succeed in digital sales and marketing, helping tips for using tech tools, opinion pieces about the wine industry, some of the inside challenges and successes I experienced while building Pix, and also any random topic that I think is interesting and helpful to you, the reader.

If there’s anything you’re interested in reading about, please leave a comment, email, text, carrier pigeon or smoke signal me.

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Paul Mabray

Firestarter. Former CEO of Pix.wine. I also create content about the intersection of wine and tech at https://transformingwine.substack.com/