Sean,

As I mentioned, I am a giant fan of Shopify and how it can help wineries - today and tomorrow. I want a tech stack of plug-ins that is reasonably priced and seamless to give wineries similar functionality to a fully integrated solution.

I am working on a significant response to your comment filled with half-truths and misrepresentations. Still, it's great to see Andrew Kamphuis take to the keyboard and point out one of the key differences between Shopify plus plug-ins: the seamless cross-channel customer experience that comes straight out of the box - https://www.commerce7.com/blog/maximizing-member-benefits-through-upfront-dynamic-pricing/

Here is a paraphrased comment from a prominent winery leader -

"Shopify is tough, and we would never recommend it to (insert 99% of winery teams). We like it because we can internally connect a lot of the pieces, but it takes skill, and most groups don’t have that."