Paul MabrayTechnical Debt & Total Cost of Ownership (TCO) for Regular BusinessI’ve been meeting with a lot of wineries lately. Talking about their businesses, their digital initiatives, and more. What’s become evident…4 min read·Apr 28, 2024----
Paul MabrayA Tale of Two Writing PlatformsYou may notice that I am writing in two places: here and on Substack. If you follow me on both, THANK YOU. I’ve chosen to split my time…1 min read·Apr 11, 2024----
Paul MabrayDigital Transformation — Step 0The first step for digital transformation starts with “priming the pump.” To ensure you have the best way to ensure people from so many…4 min read·Apr 11, 2024----
Paul MabrayEntering My Feral Writing EraIt’s so good to be writing again. Thank you to all who have been patient with the absence of articles. It’s been a bit of a crazy two years…6 min read·Mar 1, 2024----
Paul MabrayClubhouse, The New Hustle, and Less is MoreAnother new social platform is taking the industry by storm: Clubhouse. But a wine-tech leader, I’m reticent to promote it.3 min read·Feb 22, 2021--2--2
Paul MabrayThe 2021 DTC Vendor FlywheelIn 2020 was filled with unbelievable challenges, here’s how winery DTC vendors rose to the occasion17 min read·Jan 27, 2021--7--7
Paul MabraySauvignon Blanc Time MachineSauvignon Blanc Day 2020 was not about the wine. Rather it was about a community, connecting w/ during a time of anxiety and grief.4 min read·May 6, 2020--1--1
Paul MabrayIt’s Take-Off Time — How to Choose A Winery E-Commerce VendorRushing to sell wine online? Here’s primer on for wineries how to choose an industry specific vendor from the plethora of choices.5 min read·Mar 27, 2020--2--2
Paul Mabray2020 Winery DTC Vendor FlywheelOnce again we compile and organize all the winery DTC vendors and share major themes from the year.9 min read·Jan 15, 2020--2--2
Paul MabrayReconciling Wine’s Eternal SinThe wine industry must come to terms with our forever environmental sin.2 min read·Nov 18, 2019--1--1